Learn the relationship among advertisers, the news media and the public to understand the rise of branded content and debate the ethical implications of new forms of marketing.

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Brief descriptions of lesson length, difficulty, background, objectives and essential questions

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Element-by-element guide through videos and assessments. Contains video transcripts, answers, and teacher tips.

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Instructional tips for teaching "Branded Content." Includes implementation strategies, teacher reflections, and outside links.

Lesson supplements:

• Lesson answer key*
• Lesson video transcript*
• Lesson Word Wall definitions*

Related assignments:

• Ad or Not? Level 1*
• Ad or Not? Level 2*
• Ad or Not? Level 3 *

** Must be logged in to your Checkology account*

Related educator resources:

<aside> 📱 Note: NLP's Informable mobile app offers extensive practice differentiating between news and opinion as well as identifying advertisements. Check it out and download it for free.

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